On February 7th, Microsoft Corporate Vice President of Modern Life, Search, and Devices, Yusuf Mehdi, announced the integration of the ChatGPT artificial intelligence language model into Bing search engine. The integration of ChatGPT into Bing is seen as a possible solution to the challenge faced by Google as it works to integrate its own AI technology, known as Bard, into its search engine. Bard is also based on a large language model and is trained on vast troves of data online in order to generate responses to user prompts.
Google recently announced that Bard would first be opened up to “trusted testers” this week, and the company has since stated that it will combine external feedback with its own internal testing to ensure that Bard’s responses are reliable and accurate. However, a recent inaccurate response to a question about the James Webb Space Telescope caused Alphabet’s stock to drop sharply.
Despite this hiccup, both Microsoft and Google are continuing to invest heavily in AI technology to power their search engines. Microsoft has invested billions in OpenAI, the company behind ChatGPT, and Google has detailed plans to use AI technology to radically change how people search for information online.
The competition between Microsoft and Google to offer the most accurate and informative search engine experience is heating up. Microsoft has integrated the ChatGPT artificial intelligence language model into its Bing search engine, while Google is working on the integration of its own AI technology, Bard, into its search engine. Both companies are investing heavily in AI technology and are hoping to stay ahead of the competition. It remains to be seen which company will come out on top.