Alcohol doesn't cause 'beer goggles' effect, study finds

  • 2 Min To Read
  • 9 months ago

New research challenges the popular belief of "beer goggles" - the idea that alcohol makes others seem more attractive. A study conducted by researchers at Stanford University and the University of Pittsburgh found that drinking alcohol did not affect how men rated the attractiveness of women. However, it did increase their willingness to approach those they already found attractive.

Previous studies supporting the concept of "beer goggles" showed inconsistent results, often testing the idea with individuals drinking alcohol alone. In this study, the researchers wanted to investigate the concept in a more social setting. They recruited 18 pairs of heterosexual male friends and had them rate the attractiveness of women based on photos and videos.

The men were then given cranberry juice with no alcohol and asked to rate the same women again. On a different day, the men were given a cocktail of cranberry juice and vodka, raising their blood alcohol concentration to the legal driving limit in the US. The researchers found that alcohol did not affect how the men rated the women's attractiveness. However, it did increase their desire to meet the women they found most attractive.

According to the researchers, alcohol may reduce the fear and intimidation some people feel when interacting with attractive individuals. It may "free us from our preoccupation with rejection." The study had limitations, as most participants were white, and the researchers hope to repeat the experiment with a more diverse group.

The concept of "beer goggles" and how alcohol affects attraction is still not fully understood. The researchers are interested in exploring factors such as the dose size of alcohol and the timing of intoxication. This study adds a realistic element by making participants believe they could potentially interact with the people they rated.

In conclusion, while the idea of "beer goggles" may not hold true, alcohol does appear to increase individuals' confidence in approaching those they already find attractive. Further research is needed to fully understand the effects of alcohol on attraction and to explore its impact on different populations.


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