In 2008, Usher and Justin Timberlake found themselves in a "bidding war" over signing a then-unknown Justin Bieber to their respective record labels. Usher, who had previously worked with Bieber's manager, Scooter Braun, presented an offer that he believed Braun couldn't resist, ultimately leading to a partnership between the three of them under the Raymond Braun Media Group label.
Over the years, Usher and Bieber developed a close relationship, with Usher often defending and supporting Bieber through various controversies and health issues. Usher has been vocal about his role as a mentor to Bieber, acknowledging that nobody is perfect and that everyone goes through difficult times.
In 2022, Usher provided an update on Bieber's health after vacationing together in Idaho, stating that Bieber is doing great and has the support of his fans and family. Despite speculation that Bieber would join Usher as a special musical guest at the Super Bowl Halftime Show, Bieber congratulated Usher on his performance and expressed his admiration for his mentor's talent.
The bond between Usher and Bieber has remained strong over the years, with Usher continuing to show his support for Bieber both personally and professionally. Their collaboration has been a fan favorite, with Usher praising Bieber's talent and resilience through various challenges.
As Usher and Bieber's relationship continues to evolve, it is clear that their partnership has had a lasting impact on both of their careers. From a "bidding war" over signing a young talent to a close mentorship and friendship, Usher and Bieber's journey together has been one of mutual respect and admiration.