Taylor Swift has officially become a billionaire, according to Forbes. Her net worth has surpassed $1 billion, thanks to her talent, hard work, and savvy business decisions. One of her most lucrative ventures is her ongoing The Eras Tour, which is on track to become the most successful tour of all time. She has already earned an estimated $900 million in grosses from the tour, and that number is expected to continue climbing.
In addition to the tour, Swift's concert film, Taylor Swift: The Eras Tour, has been a massive financial success. It became the top-grossing concert film of all time in the U.S., earning at least $250 million at the box office. With a distribution deal that cuts out the typical studio middleman, Swift and her team are able to pocket more per ticket sale.
To further capitalize on the success of the film, Swift recently announced that it will be available for rental starting on her birthday, December 13. This move is likely to result in another significant payday for the singer, as fans around the world rush to watch the concert film from the comfort of their own homes. She has even extended the film and added additional songs to entice viewers to rent it.
While the exact earnings from the rental release are unknown, it is clear that Swift is maximizing her profits from this venture. It is not uncommon for popular movies to be made available for rent and streaming, and it is likely that streaming platforms have expressed interest in acquiring Taylor Swift: The Eras Tour. If and when the film does land on a streaming platform, it will result in yet another substantial payday for the artist.
Swift's ability to make millions from the same product multiple times is a testament to her business acumen. While many stars would be satisfied with the millions she has already earned from ticket sales and the theatrical run of the concert film, Swift is clearly determined to extract every ounce of value from her work. It is evident that her success extends far beyond her music, and she continues to solidify her status as a powerhouse in the entertainment industry.