Taylor Swift has been named Time's Person of the Year for 2023, marking the second time she has received this distinction. This achievement is historic, as she becomes the first woman to appear twice on a Person of the Year cover since the franchise began in 1927.
In 2017, Swift was recognized as one of the Silence Breakers, a group that played a vital role in the #MeToo movement. Swift's success in 2023 can be attributed to her Eras tour, which is projected to become the biggest of all time and the first to gross over a billion dollars. This tour, along with Swift's marketing prowess, has been playfully referred to as "Swift-onomics."
The tour has also had a significant economic impact, with shows in Colorado and Philadelphia leading to boosts in GDP and hotel revenue, respectively. Additionally, Swift's tour is estimated to generate $4.6 billion for the U.S. economy. However, the tour has not been without controversy, as a fan tragically passed away during one of the concerts in Brazil. The exact cause of her death has not been confirmed.
Swift's cultural dominance extended beyond the music industry, as her concert film, Taylor Swift: The Eras Tour, turned movie theaters into concert halls. She also garnered attention in the world of sports after her relationship with Kansas City Chiefs' tight end Travis Kelce went viral. Swift's selection as Time's Person of the Year puts her in the company of U.S. presidents and world leaders. She is the first individual to be chosen for this distinction because of her achievements in the arts and is only the fourth individual selection born in the last 50 years.
Overall, Swift's success and impact in 2023 have solidified her status as a prominent figure in both the music and entertainment industries.