Taylor Swift, one of the highest-paid entertainers in the world, earned $92 million in 2022, according to Forbes. However, her earnings for 2023 are projected to be even higher. Swift did not go on tour last year but has embarked on the "Eras Tour" this year, which could potentially gross $1 billion, according to The Wall Street Journal. Additionally, Swift released a re-recorded version of her 2010 album "Speak Now," which is expected to contribute to her earnings.
Breaking down her potential earnings for 2023, touring is expected to bring in around $228 million. With over 65 tour dates scheduled, each show could result in a profit of $3.5 million to $4 million for Swift. Her back catalog, including streaming and album sales, is estimated to earn her around $65 million. It is reported that 70% of her earnings in 2022 came from her back catalog. Furthermore, her new album "Speak Now (Taylor's Version)" is expected to sell at least 1.5 million copies, amounting to around $27 million in revenue. After accounting for the label's cut, Swift could potentially earn $14 million from album sales.
Swift's endorsement deals are also a significant source of income, with estimates suggesting she could earn around $25 million from brand partnerships. Additionally, she has other streams of income, such as merchandise sales and real estate investments. While the exact amount from these miscellaneous sources is unclear, it is assumed to offset her expenses and result in a break-even proposition.
In total, Swift's potential earnings for 2023 could reach $332 million, making her one of the top earners in the entertainment industry. This amount surpasses the earnings of Genesis, the highest-paid entertainer in 2022, who earned $230 million primarily from the sale of their publishing rights. With her lucrative tour, album sales, endorsement deals, and various other income streams, Swift is poised to be the top earner in 2023.