In a joint statement released on Thursday, Spotify and the Duke and Duchess of Sussex announced the end of their podcast deal. The partnership, which was signed last year, was reportedly worth millions of dollars and produced only one season of Meghan Markle's Archetypes podcast.
The news of the partnership's end comes as a surprise to many, as the couple had announced plans to produce a slate of podcasts under their Archewell Audio banner. While no specific reason was given for the end of the deal, it is speculated that the low listenership and lack of engagement may have been contributing factors.
Despite this setback, the Duke and Duchess remain committed to their audio production company, Archewell Audio, which they launched last year. The couple has stated that they will continue to create content that will "uplift and entertain audiences around the world."
Spotify has also stated that they will continue to work with Archewell Audio on future projects, despite the end of their podcast deal. The company has expressed its appreciation for the partnership and the opportunity to work with the Duke and Duchess of Sussex.
This news comes as the latest development in the couple's ongoing efforts to establish themselves as independent public figures. Since stepping down as senior members of the royal family last year, Prince Harry and Meghan Markle have pursued various business ventures, including partnerships with Netflix and Procter & Gamble.
Overall, the end of the podcast deal between Spotify and the Duke and Duchess of Sussex is a significant setback for the couple's media ambitions. However, it is not expected to have a major impact on their overall business strategy. Despite this setback, it remains to be seen what the future holds for the couple's audio production company, Archewell Audio.