Sam Altman, the CEO of OpenAI, is making efforts to persuade Hollywood executives to consider using Sora, the company's new video-generating tool. The tool, which was unveiled in February, is designed to create realistic videos based on user prompts, with the capability of generating up to one-minute-long videos featuring complex scenes with multiple characters and specific types of motion.
According to a report from the Financial Times, Altman, along with OpenAI's COO Brad Lightcap, recently met with executives from major studios such as Paramount, Universal, and Warner Bros. Discovery to discuss the potential use of Sora in film production. While some studios showed interest in using the tool, OpenAI did not actively seek to establish formal agreements during the meetings.
The Hollywood industry has been cautious about the impact of AI on creative industries, with concerns about potential job losses and disruptions to traditional production processes. Filmmaker Tyler Perry even halted the expansion of one of his production studios due to fears surrounding AI technology.
Sora recently released its first third-party videos, showcasing flying pigs and an underwater fashion show, highlighting the tool's creative potential. It is worth noting that Sora is not the only text-to-video tool in development, with competitors such as Runway, Emu Video, and Lumiere also working on similar technologies.
As OpenAI continues to explore partnerships and potential applications for Sora in the entertainment industry, the response from Hollywood executives remains mixed. While some studios see the tool as a potential time and cost-saving solution, others remain cautious about the implications of AI on the future of film production. It will be interesting to see how Sora and similar AI tools will impact the entertainment industry in the coming years.