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Pixar's creative officer calls AI 'average and unimpressive.'

Pete Docter, the chief creative officer at Pixar, recently shared his views on artificial intelligence (AI) in the context of animated filmmaking during an appearance on comedian Mike Birbiglia's podcast. Docter expressed skepticism about the capability of AI to replace human animators, describing current AI outputs as "bland" and lacking the creative depth that human artists bring to their work. He acknowledged that while AI might not eliminate the role of animators, it could potentially ease some of the more labor-intensive aspects of animation production.

Docter highlighted that historically, the number of exceptional hand-drawn animators has always been limited. He noted that advancements in technology, such as computers, have democratized the field, allowing a broader range of individuals to participate in animation without needing to be highly skilled draftspersons. In this regard, he sees AI as a tool that could further reduce the burdens on animators, enabling them to focus more on performance and timing—elements he deems essential to effective storytelling.

The discussion around AI in Hollywood is contentious, with varied opinions emerging. Critics express concerns that AI could threaten jobs within the industry, which was a significant factor in the recent writers' strike. Conversely, supporters, including filmmaker James Cameron, argue that AI could enhance efficiency and reduce production costs.

Pixar's latest release, "Elio," which premiered on June 20, 2025, reflects the studio's ongoing exploration of animation as it navigates the evolving landscape shaped by technological advancements. Docter's comments underscore a broader dialogue about the future of animation and the role of AI in creative industries.

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