The 2024 Academy Awards are set to take place on Sunday, March 10 in Los Angeles, where stars from the year's biggest films will be vying for the coveted gold statue. One of the highlights of the event is the "Everyone Wins" nominee gift bags, which will be given to all nominees, including Carey Mulligan, Sterling K. Brown, and Mark Ruffalo.
Distinctive Assets, a Los Angeles-based entertainment marketing company, is behind the iconic swag bag, which has been putting together items for stars for decades. Lash Fary, the CEO of Distinctive Assets, recently spoke with Fox News Digital about creating the unique gifts for this year's nominees. He mentioned that while the gifts are known for being fun, fabulous, and unique, they also serve to elevate small businesses, minority-owned brands, female entrepreneurs, and companies that give back.
Some of the items in this year's gift bag are quite extravagant, including an all-inclusive stay at a Swiss chalet for up to 10 guests, a seven-day holistic wellness retreat, and a three-night stay at a private villa in St. Barth’s. Other items include beauty pillowcases, a private mentalist show, sustainable designer throw pillows, a microneedling device, premium gourmet popcorn, vegan chocolate, and more.
Fary emphasized that the focus of the gifting is not the monetary value, but rather the invaluable exposure that nominees can provide for the brands. Some of the notable brands included in the gift bag are Miage skincare, 1MD Nutrition, Auro Wellness, BlendQuik, Poppi, Shinery, and Wesper’s.
Overall, the gift bags for the 2024 Academy Awards are a mix of luxury, wellness, and unique items aimed at celebrating the nominees and shining a spotlight on various brands.