NBA Commissioner Adam Silver announced the league's plans to explore the creation of a new professional men's basketball league in Europe, in collaboration with the International Basketball Federation (FIBA). This initiative aims to tap into what the NBA considers an "untapped market," with an estimated 270 million potential basketball fans in Europe.
The NBA plans to start engaging with prospective teams and ownership groups in January 2026, with initial discussions already having taken place over the past 18 months. According to sources, franchise values could exceed $1 billion, and at least 70 potential investors have expressed interest in the venture, facilitated by JPMorgan and the Raine Group. A nonbinding bidding process is expected to take place next month, with a vote on the league's establishment slated for March at the board of governors meeting.
The NBA's interest in Europe is underscored by the growing popularity of basketball on the continent, where it ranks as the second most popular sport after soccer. Notably, the league already features 71 European-born players, including several high-profile stars. The NBA has characterized the current European basketball landscape as undervalued, indicating that many existing EuroLeague teams are financially struggling.
In addition to establishing the new league, the NBA intends to invest in local basketball infrastructure, supporting domestic leagues and development initiatives to foster talent across Europe. FIBA's Secretary General, Andreas Zagklis, expressed optimism about the announcement's potential benefits for the broader European basketball ecosystem.
The NBA's exploration aligns with its strategy to expand globally, following the establishment of its African League, which has seen consistent growth in attendance and engagement.