The Motion Picture Association (MPA) has called on OpenAI to take swift action regarding its new video creation model, Sora 2, which they claim enables the production of content that infringes on copyrighted media. Following the release of the Sora 2 app, users have generated numerous AI-created videos featuring characters from well-known films and television shows, raising concerns within the industry.
MPA CEO Charles Rivkin expressed alarm over the proliferation of infringing content since Sora 2's launch, stating that it is OpenAI's responsibility to prevent such violations. In response, OpenAI CEO Sam Altman indicated in a blog post that the company aims to provide copyright holders with more control over the use of their characters. However, Rivkin emphasized that it is ultimately OpenAI's responsibility to enforce copyright protections, as established laws safeguard creators' rights.
The controversy surrounding Sora 2 includes various AI-generated clips, such as fictional portrayals of iconic characters in unusual scenarios. Although OpenAI previously operated under an opt-out system, which required studios to request that their characters be excluded, Altman announced a shift to an opt-in model. This change would mean that copyrighted characters could not be used without explicit permission from their rights holders.
Despite these adjustments, Altman acknowledged that OpenAI might not be able to completely eliminate instances of unauthorized content, citing the potential for "edge cases" to slip through the system. The emergence of copyright concerns is not unique to OpenAI; other companies, such as Disney and Universal, have also taken legal action against AI content creators for similar reasons.