Brothers Jason and Travis Kelce have reportedly signed a lucrative three-year, $100 million deal for their podcast, "New Heights," with Wondery, an Amazon-owned podcast studio, according to Bloomberg. The deal allows Wondery to distribute audio and video episodes of the podcast globally and gives Amazon the rights to develop, manufacture, license, and distribute all merchandise based on the program.
With a Wondery+ subscription, fans can access early and ad-free episodes of "New Heights," although the podcast will still be available on other platforms. In a statement shared through Amazon, the Kelce brothers expressed their excitement about partnering with Wondery for the next phase of their podcast. They stated that Wondery understands their vision and will bring experience and resources to take the show to new heights.
The Kelces' podcast has gained popularity, especially after Travis Kelce, a tight end for the Kansas City Chiefs, began dating pop star Taylor Swift in 2023. Travis often discusses his personal life with Swift on the podcast, attracting the singer's fans who submit questions to learn more about football. Jason Kelce, who retired as the Philadelphia Eagles' center earlier this year, humorously noted the change in his fan base, joking that he now attracts a younger demographic due to his brother's relationship with Swift.
The Kelce brothers' podcast has resonated with fans, evidenced by the nickname "92%ers" for their listeners, a nod to a play mentioned on the show. The success of "New Heights" has led to this significant partnership with Wondery and Amazon, promising to bring innovative content and experiences to their audience in the upcoming season.