The Golden Globes and CBS have recently announced a five-year deal to broadcast the annual award show and stream it live on Paramount+. This new agreement, which will begin with January's telecast, marks a significant change for the Globes, which had previously been hosted by NBC before a scandal led NBC to give up the rights.
After NBC's decision to drop the Globes, CBS stepped in to air the 81st Golden Globes in January, which saw a substantial increase in viewership compared to the previous year. CBS President and CEO George Cheeks expressed satisfaction with the collaboration, stating that the Globes are a unique live event that adds value to CBS' programming lineup.
Despite some criticism of host Jo Koy, the broadcast featuring Hollywood stars and Taylor Swift helped stabilize the Golden Globes, which had faced controversy due to the lack of diversity within the Hollywood Foreign Press Association (HFPA). Following backlash and boycotts from Hollywood, the HFPA was dissolved, and the Globes were acquired by Eldridge Industries and Dick Clark Productions, now owned by Penske Media.
Jay Penske, CEO of Penske Media, praised CBS for stepping up during a challenging time and recognizing the value of the iconic show. The terms of the deal between the Golden Globes and CBS were not disclosed, but the partnership is expected to provide a strong platform for the annual awards show in the years to come.
Overall, the partnership between the Golden Globes and CBS represents a new chapter for the award show, bringing stability and a fresh broadcast home for the prestigious event.