The atmosphere at the Disney Bundle Celebrating National Streaming Day at The Row in Los Angeles on May 19, 2022, was one of excitement and anticipation. Presley Ann captured the event through Getty Images Entertainment, showcasing the enthusiasm of attendees.
In a recent press release on Tuesday, Disney announced that it will be increasing prices on its streaming platforms starting mid-October. Most plans for Disney+, Hulu, and ESPN+ will see a price increase of $1 to $2 per month. The most expensive plans for Hulu, which include live TV, will see a $6 increase per month.
This price hike comes as Disney continues to promote its bundled services, encouraging customers to get more value for their money. Disney has been offering various bundles, such as Hulu and Disney+ or a bundle with all three services, to cater to different preferences and budgets.
Additionally, Disney has partnered with Warner Bros. Discovery to offer a bundle that includes Disney+, Hulu, and Max at a discounted rate. This bundle aims to provide subscribers with a cost-effective option compared to purchasing the services separately.
In an effort to further entice subscribers, Disney will be introducing new features such as ABC News Live and curated playlists for premium subscribers. These additions are part of Disney's ongoing commitment to providing the best value and experience for its subscribers.
Overall, Disney's price increase and focus on bundled services reflect the company's strategy to offer a variety of options to cater to different consumer preferences. As Disney reports its fiscal third-quarter earnings, it will be interesting to see how these changes impact its streaming platform's growth and subscriber numbers.