Bob Iger acknowledges Disney's 'woke' era ending amidst criticism

Disney CEO Bob Iger has reiterated the company's focus on entertainment and staying out of politics during various public appearances and investor calls. Despite facing pressure from activists and critics, Iger has maintained that Disney's primary mission is to entertain and have a positive impact on the world through its content.

In response to questions about promoting a "woke agenda," Iger emphasized the importance of storytelling and entertainment over pushing a specific message. He highlighted the need for movies to prioritize quality storytelling and entertainment value, rather than being driven by any particular agenda.

Iger's stance on keeping Disney's content focused on entertainment has not deterred criticism from social conservatives and activists. The inclusion of LGBTQ+ characters and diverse storylines in Disney films has sparked backlash from some quarters. However, Iger has remained steadfast in his commitment to creating content that reflects the world around us while still being entertaining.

Despite settling a legal dispute with Florida over the state's "Don't Say Gay" law and distancing the company from what some perceive as a "woke agenda," Disney continues to draw criticism from various quarters. Activist investor Nelson Peltz has targeted Disney for its casting choices in movies like "Black Panther" and "The Marvels."

As Disney moves forward with its beloved franchises and introduces new characters and storylines, it is likely to continue facing criticism from social conservatives and culture warriors. The company's commitment to entertainment and positive impact through storytelling remains at the forefront, even as it navigates a complex cultural landscape.


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