In Michael Lewis' biography about Sam Bankman-Fried, the founder of cryptocurrency exchange FTX, the author reveals some interesting financial details about FTX's celebrity partnerships. According to the book, Tom Brady was paid a whopping $55 million for just 20 hours of work over a span of three years. This partnership between FTX and Brady was described as one that would be "most impactful" by Bankman-Fried himself when discussing FTX's approach to partnerships with Anna Wintour, the editor-in-chief of Vogue.
Brady's then-wife, Gisele Bündchen, also received a significant sum of $19.8 million for the same amount of work over three years. It is worth noting that Lewis claims to have seen internal FTX documents that confirm these payment amounts.
Additionally, the book reveals that Larry David, the creator of the hit TV show "Curb Your Enthusiasm," was paid $10 million to star in FTX's Super Bowl commercial. This commercial, which also featured a cameo from Bankman-Fried's father, cost the company an additional $25 million to produce and air.
It is important to mention that a representative for Tom Brady did not respond to a request for comment from Insider.
These financial details shed light on the significant amounts of money involved in FTX's celebrity partnerships. While some may view these payments as excessive, others may argue that they are necessary for FTX to establish itself as a major player in the cryptocurrency industry and gain widespread recognition.
Overall, Lewis' biography provides insights into the financial aspects of FTX's celebrity partnerships, allowing readers to form their own opinions on the matter.