In recent news, pop stars Ariana Grande and Demi Lovato have both parted ways with talent manager Scooter Braun. The singers' decisions to leave Braun's company, SB Projects, were reported within hours of each other. Billboard was the first to report that Lovato left Braun's company last month and has been searching for a replacement ever since. It's worth noting that Lovato and Braun started working together in 2019 and seem to remain on good terms. Lovato's departure from SB Projects comes at a critical time in her career, as her latest album "Holy Fvck" had only sold 33,000 copies in 2022.
Meanwhile, Grande's split with Braun was first reported on Twitter by Puck News co-founder Matthew Belloni and confirmed by multiple sources close to the situation. This marks the end of a 10-year relationship between Grande and Braun, who has been with her throughout her entire music career. Grande's decision to part ways with Braun comes just as she is releasing a 10th-anniversary edition of her debut album "Yours Truly."
Both Grande and Lovato have made these managerial changes at significant points in their careers. Lovato is currently working on an album titled "Revamped," which will feature rock versions of some of her popular pop hits. On the other hand, Grande has become one of the most streamed female artists of the 2010s, with five albums reaching No. 1 on the Billboard 200.
It's important to note that Braun's business relationships haven't all ended amicably. In 2019, he acquired the master recording rights to Taylor Swift's first six albums, which Swift criticized him for. Swift has since re-recorded her albums and released them as "Taylor's Version," with the latest re-recorded album, "1989 (Taylor's Version)," set to be released in October.
Overall, the departures of Ariana Grande and Demi Lovato from Scooter Braun's management company mark significant changes in their careers. It remains to be seen how these changes will impact their future musical endeavors.