American Eagle is facing backlash over its new advertising campaign featuring actress Sydney Sweeney, which has drawn significant criticism online. The controversy revolves around the campaign’s tagline, “Sydney Sweeney Has Great Jeans,” which some viewers interpreted as a reference to eugenics, with accusations linking it to “white supremacy” and “Nazi propaganda.”
In response to the uproar, American Eagle released a statement on Instagram clarifying the intent behind the ads. The company emphasized that the focus was solely on Sweeney and the jeans she represents, stating, “We’ll continue to celebrate how everyone wears their AE jeans with confidence, their way.” The campaign, which showcases Sweeney in various denim outfits, was reportedly inspired by Brooke Shields’ provocative 1980 Calvin Klein advertisement.
Political figures have weighed in on the issue, resulting in a polarized response. Conservative personalities, including Senator Ted Cruz and former Fox News host Megyn Kelly, have defended the advertisement. Meanwhile, White House Communications Director Steven Cheung described the backlash as an example of "cancel culture run amok," suggesting it reflects broader societal sentiments that influenced the recent elections. Vice President JD Vance echoed this sentiment on a podcast, criticizing those who attacked the campaign.
The responses to American Eagle's Instagram post indicate a split public opinion, with some praising the ad while others expressed disapproval of both the ad and the company’s defense. As of now, it remains uncertain whether American Eagle’s clarification will mitigate the criticism surrounding the campaign.