In a rapidly evolving fashion industry, the use of artificial intelligence (AI) to create digital models is gaining traction. London-based model Alexsandrah has a virtual twin generated by AI that has been used as a stand-in for her in photo shoots, with Alexsandrah receiving credit and compensation for its use. This trend is seen as a way to showcase diversity in fashion modeling and reduce fashion waste from product returns.
Proponents argue that AI models provide opportunities for people who want to work with the technology and allow for more tailored purchase decisions by consumers. However, critics raise concerns about the potential displacement of human models and other industry professionals, as well as the risk of misleading consumers into thinking AI models are real.
The use of AI models has sparked debate within the fashion industry, with iconic brands like Levi Strauss & Co. testing the technology to add diversity to their websites. While some companies see AI models as a supplement to traditional photo shoots, others like Walmart have clarified that they do not use AI models.
Despite the potential benefits of AI modeling, concerns about ethics and transparency remain. Models like Yve Edmond have expressed worries about the exploitation of models by companies using their photos without consent or compensation for AI training. Organizations like the Model Alliance are advocating for legislation to protect fashion workers' rights in the age of AI modeling.
Ultimately, the use of AI models in the fashion industry is a complex issue with both potential benefits and challenges. As the technology continues to evolve, it will be crucial for companies to navigate the ethical considerations and ensure fair treatment of all industry professionals involved.