Veebs, a shopping app launched in July, aims to help consumers make purchasing decisions based on their values. The app allows grocery shoppers to scan a product's barcode to reveal its "V Score," which is a rating from 0 to 100 calculated on political alignment and "America-first" initiatives. Users can choose a values pack or select multiple packs to customize their ratings. The app then provides a rating of good, fair, or poor and gives users the option to add the product to a preferred or non-preferred list.
The CEO of Veebs, Chris Rhodes, explained that the app allows consumers to find brands that align with their personal values. For example, if someone is looking for an "anti-woke" company, they would want a high conservative score. The app also offers alternative options for products with low scores, allowing users to find companies and brands that match their values more closely.
Since its launch, Veebs has reportedly gained 50,000 downloads. While the app itself is free, the scanning tool requires a $0.99 per month subscription. Rhodes clarified that this subscription fee is necessary to ensure the app remains independent and can continuously update its information. He emphasized the importance of paying for the product to avoid being the product.
Veebs highlights on its website that consumers have various reasons to consider switching brands, such as quality, affordability, performance, and customer service. By focusing on what companies stand for, the app aims to facilitate values-based shopping.
In summary, Veebs is a shopping app that provides users with a rating system based on political alignment and "America-first" initiatives. It allows consumers to make purchasing decisions that align with their personal values and offers alternative options for products with low scores. The app has gained popularity since its launch, although the scanning tool requires a small monthly subscription fee. Veebs aims to help consumers practice values-based shopping and find brands that match their values more closely.