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Startup plans to sell fully self-driving cars for personal ownership

Tensor, a startup based in San Jose, California, has announced its intention to launch the world’s first fully autonomous vehicle available for personal ownership, dubbed the "Robocar." This vehicle is designed to operate without human supervision, allowing owners to relax as passengers. According to Hugo Fozzati, the company’s chief business officer, the Robocar utilizes a Level 4 autonomous driving system, which means it can navigate independently without human intervention in designated operational areas.

The vehicle will function within specific geofenced zones, similar to the operational boundaries employed by existing robotaxi services, such as those offered by Waymo. Once activated, the Robocar's steering wheel and pedals will retract, enabling a hands-off experience. Tensor has indicated that, in the event of an accident while operating in autonomous mode, the company would assume liability.

Tensor plans to introduce the Robocar to markets starting in Dubai in 2026, with expansions to Europe and the United States anticipated by 2027. The regulatory landscape for autonomous vehicles in the U.S. remains complex, as there is no overarching federal framework governing their operation.

The Robocar will be equipped with an extensive array of sensors, including 37 cameras, 5 lidars, and various other technologies, to ensure safety and scalability. Fozzati emphasized that the vehicle’s design is specifically tailored for autonomy, distinguishing it from models that retrofit existing cars for self-driving capabilities.

Additionally, Tensor has stated that it will prioritize user privacy by not collecting data from drivers unless explicit consent is given. The Robocar is expected to feature voice command capabilities, positioning it as a potentially transformative option in personal transportation.

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