Meta Platforms, the parent company of Instagram and Facebook, is facing accusations of violating European data privacy rules in Norway. The country's data regulator, Datatilsynet, has fined Meta nearly $100,000 per day for breaching users' privacy rights. The fine has been in effect since August 14.
The regulator argues that Meta is not in compliance with the European General Data Protection Regulation (GDPR), specifically in relation to the company's use of user data for targeted advertising, also known as behavioral advertising. While such practices are common among big tech companies, using personal information without user consent is a violation of European rules.
During a court hearing, Meta stated its commitment to seeking consent from users but did not provide details on how or when it would do so. The company has petitioned the Oslo District Court for a temporary injunction to halt the implementation of the ban on using personal information for ads.
Datatilsynet has suggested that the fine could become permanent if the case is referred to the European Data Protection Board, which has the authority to make a final decision on the matter. However, the regulator has not yet taken this step.
Meta's violation of European data privacy rules highlights the ongoing challenges faced by tech companies in balancing user privacy with targeted advertising practices. The outcome of this case could have significant implications for the company's operations in Europe and may influence future discussions on data privacy regulations.