Wednesday marked another important step in Netflix's ongoing effort to combat password sharing in their four new countries. The streaming service announced that it will be implementing a new system that requires users to set a primary location for the account and add an extra member "sub account" for up to two people they don't live with, for an additional fee. This follows the company's announcement last month that they were planning to intensify their push to manage password sharing in the first quarter of 2023.
It is estimated that 100 million households share their passwords with others, and so the success of the new policy remains to be seen. Netflix's move to address password sharing comes at a time when the company needs to recoup losses from the past year. However, it is a necessary measure to protect their business model, and shows that the company is taking steps to protect their content and services.
The new policy will be implemented in Canada, New Zealand, Portugal, and Spain, and it remains to be seen how successful it will be in curbing password sharing. It is clear that Netflix is taking steps to protect their business model, and in doing so, they are also protecting the content and services that they offer to their subscribers.