Facebook and Instagram users in Europe will soon have the option to pay for ad-free versions of the social media platforms in order to comply with the continent's strict data privacy rules. This move comes after the European Union's top court ruled that Meta, the parent company of Facebook and Instagram, must obtain consent before showing ads to users.
Starting in November, users on desktop browsers will be able to pay around 10 euros ($10.50) per month, while iOS or Android users will pay approximately 13 euros. The higher prices for mobile users reflect the commissions charged by Apple and Google app stores on in-app payments, according to Meta.
The subscription fee will cover all linked Facebook and Instagram accounts until March, at which point Meta will begin charging an additional 6 euros for each extra account. This plan was reported by The Wall Street Journal earlier this month.
Meta stated that it believes in an "ad-supported internet" but also respects the "spirit and purpose" of the evolving European regulations. The company is committed to complying with these regulations and sees the paid option as a way to balance the requirements of European regulators while still giving users choice.
Users aged 18 and older in the EU's 27 member countries, as well as Switzerland, Norway, Iceland, and Liechtenstein, will still have the choice to continue using Facebook or Instagram with ads.
Meta also mentioned that it is exploring how to provide teenagers with a responsible and useful ad experience, considering the European privacy ruling.
By offering paid ad-free versions, Meta aims to address the concerns of European regulators while still serving all users. This move allows users to have control over their ad experience and aligns with the company's commitment to data privacy and compliance with European regulations.