Logan Paul's 'Prime' becomes WWE's largest sponsor in company history

The Paul brothers, Jake and Logan, are making waves in both business and combat sports. Jake Paul, a successful boxer and promoter, recently announced a bout with Mike Tyson scheduled for July 20. Meanwhile, Logan Paul is a WWE superstar and the current holder of the United States Championship.

Both brothers are also heavily involved in the energy drink business. Logan is a co-founder of Prime, while Jake is a partner with CELSIUS. Their respective drinks have seen significant success, with Prime becoming the official hydration drink partner of the WWE in the largest sponsorship deal in the company's history. This partnership will see the Prime logo featured in the center of the WWE ring, marking the first advertisement ever placed in the ring.

Jake Paul expressed his excitement about the partnership, stating that combining his achievements in boxing with Prime is a dream come true. WWE chief content officer Paul "Triple H" Levesque also shared his enthusiasm for showcasing Prime Hydration at the biggest WWE events.

The ads in the ring are set to debut at WrestleMania XL in Philadelphia next month. Prime, launched in 2022, generated over $1 billion in sales last year and boasts partnerships with sports stars like Patrick Mahomes, Auston Matthews, and Israel Adesanya.

Overall, the Paul brothers' success in both business and combat sports continues to grow, with their ventures in the energy drink industry and partnerships with major organizations like the WWE solidifying their positions as influential figures in the sports and entertainment world.


More from Press Rundown