Recently, pop star Justin Bieber has called out retailer H&M for selling merchandise featuring his image without his consent. Bieber took to Instagram stories to express his disdain with the retailer. In response, H&M has pulled the merchandise and a representative stated that the proper approval procedures had been followed.
In addition to his criticism, Bieber also launched his own clothing collection in 2019. It is unclear whether Bieber's frustration with the Swedish-based brand stems from a new collection or previous collaborations. Bieber's representatives have not yet responded to FOX Business’ request for comment.
It is important to remember that celebrities often design, promote, and sell their own merchandise. It is also important to recognize and respect the process of a company’s approval procedures. Bieber's criticism of H&M has sparked a conversation regarding the importance of dialogue and respect between brands and celebrities.
Overall, it is important to remember that it is not uncommon for celebrities to design, promote, and sell their own merchandise. It is also important to recognize and respect the process of a company’s approval procedures. Bieber's criticism of H&M has sparked a conversation regarding the importance of dialogue and respect between brands and celebrities.