General Motors (GM) reported a 5.5% rise in annual U.S. sales for 2025, despite a 6.9% decline in the fourth quarter. The increase in sales was attributed to growing demand for electric vehicles (EVs), as well as a boost in sales of large SUVs and entry-level models like the Buick Envista. GM's performance stands out in the automotive industry, which is projected to experience a 2% overall increase, reaching approximately 16.3 million units sold, according to Cox Automotive.
In contrast to GM, other automakers also reported varying sales figures. Toyota saw an 8% increase, while Hyundai and Kia achieved record sales for the third consecutive year with gains of 8.4% and 7%, respectively. Honda noted a modest increase of 0.5%. Chrysler's parent company, Stellantis, faced a 3.3% decline as it continues a U.S. turnaround strategy, although its Jeep brand did manage a slight sales increase, marking its first annual gain since 2018.
As the automotive market evolves, Kelley Blue Book projects that the average price of new cars will reach $50,000 this year. Stellantis' U.S. retail sales head, Jeff Kommor, acknowledged ongoing efforts to revitalize the brand, emphasizing the progress made with a diversified powertrain lineup.
GM maintained its position as the leading vehicle seller in the U.S., with over 2.85 million vehicles sold last year, compared to Toyota's 2.52 million. The company also increased its market share by half a percentage point to 17% and reported a remarkable 48% increase in EV sales, positioning it as the second-largest seller of all-electric vehicles in the country, trailing only Tesla.