Meta's Facebook continues to exert significant global influence, although a recent Pew Research study reveals a decline in usage among younger demographics. As of 2024, only 32% of U.S. teens report using Facebook, a stark decrease from 71% in 2014. Despite this trend, many young users still engage with the platform, primarily through Facebook Marketplace.
Launched in 2016, Marketplace has become a noteworthy component of Facebook's offerings, boasting 1.1 billion users across 70 countries. It serves as a competitive alternative to platforms like eBay and Craigslist. Users appreciate Marketplace for its lack of listing fees and the convenience of local pickups, which help eliminate shipping costs. According to Jasmine Enberg, Vice President and Principal Analyst at eMarketer, the absence of fees is a significant draw for sellers, and introducing such fees could drive users away.
Marketplace has also capitalized on the growing resale market, projected to reach $350 billion by 2027. Younger consumers are increasingly attracted to the platform due to its affordability and sustainable shopping options. Trust is another critical factor; Facebook profiles lend a sense of security to transactions that may be absent on more anonymous platforms.
In 2025, eBay announced a partnership with Facebook Marketplace, allowing select eBay listings to be featured within the platform. Analysts predict this collaboration could generate an additional $1.6 billion in sales for eBay by the end of 2025, potentially enhancing user trust in Marketplace.
Although Marketplace does not serve as a major revenue generator for Meta—accounting for a small portion of its $164.5 billion revenue in 2024—it plays a crucial role in user engagement, particularly among younger audiences. By facilitating buying and selling, Marketplace helps ensure that Facebook remains relevant in an evolving digital landscape.