In a move to crack down on account sharing, Disney+ has announced new restrictions on users in Canada. The streaming service has sent an email to its Canadian customers informing them that they will no longer be able to share their account login credentials outside of their household. This is part of a growing trend among streaming platforms to prevent users from giving out access to their accounts to others.
Under the updated Subscriber Agreement, users who share their login credentials outside of their subscription plan face the risk of having their service terminated. However, Disney+ does offer a "Household" bundle that allows for multiple users to stream off the same account, as long as they are within the same household.
This move by Disney+ comes as the company's CEO, Bob Iger, aims to lower the temperature and move away from the culture wars that have engulfed the company in recent years. Iger has stated that his primary goal is to "quiet the noise" as he believes that culture wars are bad for business.
It is worth noting that Disney has been embroiled in a number of controversies in recent years, and Iger's return as CEO in November 2022 marks a renewed effort to address these issues.
Overall, this move by Disney+ to restrict account sharing is in line with the actions taken by other streaming platforms. While some users may be disappointed by the new restrictions, it is a step towards protecting the integrity of the service and ensuring that users are paying for the content they consume.