Coca-Cola announced on Wednesday that it will be releasing a new flavor of its popular soda brand later this month. Called Coca-Cola Spiced, the new flavor combines the iconic taste of Coca-Cola with refreshing notes of raspberry and spiced flavors. It will become a permanent member of the brand's North American lineup of soft drinks.
Starting on February 19, retailers across the United States and Canada will begin carrying Coca-Cola Spiced. The company has even added a countdown clock to its website to build anticipation for the release.
Consumers will have the option to choose between the full-sugar version or a zero-sugar version of the new flavor. This is the first permanent new flavor that Coca-Cola has launched in over three years. In the past, the company has offered limited-edition flavors like Y3000 and Dreamworld.
Coca-Cola, which also owns Fanta, Dasani, Minute Maid, and other beverage brands, made this announcement just days before releasing its fourth-quarter financial results. In its most recent annual report, the company stated that its various beverages account for 2.2 billion of the estimated 64 billion servings of all beverages consumed worldwide. Coca-Cola products also made up 46% of the total unit cases sold by the company in 2022.
Overall, the introduction of Coca-Cola Spiced adds a new option to the brand's soft drink lineup. With its combination of familiar Coca-Cola taste and unique spiced flavors, it will be interesting to see how consumers respond to this new offering.