Coca-Cola has embraced artificial intelligence (AI) to create a limited edition soda called Coca-Cola Y3000. The company claims that this is the first "futuristic flavor co-created with human and artificial intelligence." To develop the taste of the Y3000 beverage, researchers at Coca-Cola gathered information on consumer flavor preferences and trends to understand what people envision the future to taste like. This data was then analyzed by the company's AI system to create flavor profiles and pairings for the new drink.
Coca-Cola has not disclosed the specific taste of the Y3000 soda, but it is available in both regular and zero sugar versions. In addition to the beverage, AI was also used to design the packaging of the product. The slim can features a pixelated logo and clean chrome colors, with pops of purple, pink, and blue.
According to Oana Vlad, Coca-Cola's senior director of global strategy, the Y3000 Zero Sugar flavor and packaging were inspired by the concept of the future, which the company aims to celebrate. The use of AI-powered technology allowed Coca-Cola to imagine how a future Coca-Cola could taste and introduced innovative experiences to explore the future.
In addition to the Y3000 soda, Coca-Cola is collaborating with luxury streetwear brand Ambush to release a futuristic clothing collection this fall. This partnership aims to further enhance the experience of the Y3000 brand and engage consumers in a unique way.
Coca-Cola's venture into AI technology reflects the growing trend of incorporating artificial intelligence in various industries. By utilizing AI to create a new flavor and packaging, Coca-Cola is demonstrating its willingness to explore innovative approaches and adapt to changing consumer preferences. The limited edition Y3000 soda and its accompanying clothing collection offer a glimpse into the future of Coca-Cola's brand and its commitment to staying relevant in an evolving market.