Amazon has reported that its Black Friday and Cyber Monday shopping event was its biggest ever, with customers purchasing over one billion items on the platform. According to the e-commerce giant, shoppers saved nearly 70% more during the 11-day event compared to the same period last year. More than 500 million of these items were sold by independent sellers, most of which are small and medium-sized businesses. Amazon CEO Doug Herrington stated that there will be millions more deals and fast delivery options available through December 24.
These sales figures align with a new record set by online shoppers this year. Adobe Analytics reported that Black Friday online shopping sales reached $9.8 billion in 2023, a 7.5% increase from the previous year. The decline in online prices over the last year has created a favorable environment for consumers, resulting in strong discounts that are appealing to even the most price-conscious shoppers, according to Adobe Digital Insights lead analyst Vivek Pandya.
Electronics, particularly smartwatches, TVs, and audio equipment, contributed significantly to this year's Black Friday online sales, with a 152% increase from their daily averages in October.
As Amazon's sales continue to soar, the company remains a dominant force in the delivery business. Last year, consumers spent $9.2 billion online on the day after Thanksgiving. This year's sales figures indicate the continued growth and influence of online shopping, as well as the increasing popularity of Amazon as a preferred platform for holiday shopping.
In summary, Amazon's Black Friday and Cyber Monday shopping event broke records this year, with customers purchasing over one billion items and saving significantly compared to previous years. Online shopping as a whole also reached new heights, with Black Friday sales hitting $9.8 billion. Electronics were particularly popular among shoppers. As Amazon continues to thrive, it solidifies its position as a major player in the delivery business and a go-to platform for holiday shopping.